Screenshots of An Ethical Start Family Website
Click on image to enlarge.

About An Ethical Start®

The Peer K.™ Journey

Mishna Overview

Mishna: Timeless Values

Mishna: What does it mean?

Mishna: TalkBack

AES Administration Backend

JCC Association An Ethical Start® Family Community

"Thank YOU for the amazing job you did to give us a visual image that is accessible to all."

Dr. Kathy Hirsh-Pasek, Professor of Child Psychology,
Temple University

"It was great working with you and I hope we will continue to be in touch in the future. Your work is incredible, and I've learned a lot from you."

Simi Peters, Jewish Scholar & Teacher,
Author of Learning to Read Midrash

An Ethical Start® Family Website Overview

Serving more than 350 locations, the JCC Association supports the largest network of Jewish early childhood centers and Jewish summer camps in North America. Known for the quality of education, educators, and extraordinary programs, parents of all backgrounds select the JCC Association for their children's early childhood education. One of its core programs, An Ethical Start®, was developed by a leading group of educators working in the main JCC New York office.

The JCC Assocation selected AKGold Internet to design and build a community web application and platform tailored to its unique audience and needs. In AKGold, the JCC team found a partner who could bring their vision to life.

The AES project was funded by Steven Spielberg's Righteous Person's Foundation, The Joseph and Rebecca Meyerhoff Awards Committee, The Brill Family Charitable Trust, The Covenant Foundation, and The Marcus Foundation.

Connecting the JCC Community

An Ethical Start® had developed a full line of educational products but was missing a key component: leveraging the power of the internet to connect the community.

The AES program had developed from pilot stage in the late 1990's to a full curriculum complete with lesson plans, music CDs, child books, Peer K. Explorer and Dafna dolls, and a support staff. There were major educator conferences called Peer K. Academy and also a yearly Kadimah Conference. Building off this strong foundation, the visionary team saw a unique opportunity to work with Andrew to bring the team's vision to life.

The goal was to help An Ethical Start® create a successful website that would help the program connect together the community and become a powerful building block for the future growth of the program. How could the team leverage the An Ethical Start® assets — the people, materials, vision, network of JCC preschool teachers, parents students, and JCCs around the world, and extend the value proposition through online technology?

Building Custom Community Web Application

Andrew collaborated closely with an international team of education professionals as well as technology partners. What started out being a simple website soon grew into a robust web application complete with user accounts/authentication, an administrative backend, dynamic population of content, and interactive modules. Shammai Ellman of Computer Creation Systems was the key technology partner.

AKGold Internet was able to advance the project through the prototypes, personas, interaction design, information architecture, visual and editorial design, and coded front-end page templates. Building a successful online community requires a strong foundation and the roots of the An Ethical Start® Family Website are already planted in JCCs throughout North America.

AKGold Asset Deliverables:

Vision. Experience. Results.
Leading digital product strategy, design and development since 1995.
Design and dev by Andrew Gold. Copyright © 2013 AKGold Internet, Inc.